Nas has inked a one year partnership with clothing brand FILA. Nas’s part of the deal involves him wearing Fila products and co-create a clothing line that will be based from fashions of the late ’80s. FILA will return Nas the favor by giving him financial support for upcoming print and TV ad campaign as well as his upcoming tour for his album which is currently untitled but is set to hit stores July 15 on Def Jam.
Fila’s president John Epstein told Billboard . “It was a natural match. One of my executives spotted Nas shopping in our Manhattan store and struck up a conversation with him,” Epstein says. “Nas isn’t interested in selling out. He’s interested in being true, and that fits with our brand.”