Sean John has a new fragrance for men ready to hit stores next month called “I Am King”. Although TV & Print ads have already been completed, Diddy has decided to add more to it.Â Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama.Â Diddy recently told the Wall Street Journal, “When you see Barack Obama, you see a strong, elegant black man and when people see my ad, itâ€™s almost like thatâ€™s the trend.â€œ I personally think it will be interesting to see how far Diddy will go with this. I have a feeling it won’t stop there.
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It’s been a really big year for Diddy, he’s accomplished so much these past couple of months. The Entrepreneur that excels in building brands recently got to sit back in enjoyment of the fortunate years of his own brand Sean John, as it celebrated it’s 10th Anniversary.
The event consisted of a series of fashion shows and was held in the parking lot of Lenox Mall in Atlanta. Check out what really went down courtesy of Rahiem Shabazz.
The celebratory event included a runway show of more than 40 different looks of his latest in men’s sportswear, boy’s apparel and outerwear for women.
P.Diddy entered the mall parking lot under heavy security. Although, no interviews were being granted several eager fans were allowed to get autographed pictures after purchasing an item for $50 or more. (** Note ** Great Marketing).
One journalist turn fanatic Diddy fan even purchased $250 worth of items to get up close with Diddy and we got pictures. But, we here at Rasha will not put him/her on blast. I’m just saying, can someone spend $250 for my autograph?
-Via Rahiem Shabazz
Image Credit: Rahiem Shabazz
Terrance J made his way into the new Sean John Campaign..