Nelly has been making headlines especially this week when it was announced that he would be the next “spokesmodel” for Sean John Underwear. Well that’s not all that’s on Nelly’s plate. The St.Louis star is looking to take another stab in the beverage business. While he’s still the co-owner of energy drink Pimp Juice, Nelly has inked a deal with another energy drink brand called ZizZazz. ZizZazz is an energy drink mix that has been growing rapidly making the company one of the fasting growing companies in the nation. It proceeds to take the market share of other competitors because of it’s unique factor. Instead of the typical energy drink in a can, ZizZazz is an energy drink mix that come in various flavors served from portable single serving straws.
Nelly, was chosen by the company to further expand the brand in new markets. The company felt that Nelly would be the perfect individual to attach to the product to, in hopes rapid growth will continue to develop from the endorsement. Nelly’s responsibilities as owner and spokesperson will require him to be involved in television commercials, radio advertising, and spokeperson duties at media appearances.