Events: Lebron James & Ralph Lauren Party

Celebrities came out this week to hit the blue carpet for the The Lebron James Family Foundation hosted by Ralph Lauren & Lebron James at the Ralph Lauren Store on Wednesday night in New York City.

Serena Williams, Jay-Z, and Carmelo & Lala and many more attended the event.

Check out the gallery below..

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Ralph Lauren Introduces Notorious: The Fragrance

Ralph Lauren has released a new fragrance for women.

The provocative accessory of modern glamour — Ralph Lauren Notorious, the fragrance that silently commands the attention of the room. An addictive sparkling spiced scent designed to captivate with intriguing notes of deep black currant, decadent chocolate cosmos and sensual patchouli musk.

Available Now!

Designer Tags: Ralph Lauren Debuts Mobile Phone Shopping

Ralph Lauren is not holding back when it comes to taking their brand to the next level. The signature Polo company is heading into a new venture mobile commerce, a technology which would allow shoppers to buy Polo merchandise from their cell phones.

The process for this will use a Quick Response Technology code in its ads, mailers and store windows, where shoppers can scan and download the bar codes on their camera phones. Once scanned, shoppers would prompted the site m.ralphlauren.com and be on their way to checkout.

Polo Ralph Lauren is currently the first luxury retailer in the U.S. to directly launch this type of service.

For more information visit RalphLauren.com

Would you buy Polo merchandise on your phone?


Designer Tags: Ralph Lauren’s Olympics Collection

The Ralph Lauren Olympic collection is now available in stores. Ralph Lauren designed the official Opening Ceremony and Closing Ceremony as well as other assortments for the U.S. Teams. The Summer Olympics will take place in Beijing will run from Aug. 8 – 24th. You can pick up some items from the Olympic Collection by visiting RalphLauren.com

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