Nelly has been picked by Diddy to become the first “spokesmodel” to appear in upcoming ads for Sean John Underwear. Nelly will be promoting the Fall campaign of Sean John’s Underwear. The underwear line will consist of briefs, boxer briefs, boxers, undershirts, pajamas, and robes. Look out for the line to hit stores in September.
â€œI have known Nelly for many years and I really admire his work,â€ says Diddy. â€œTo me, Nelly is the quintessential definition of the Sean John man.â€
Hopefully if this is a success, it will most likely increase Sean John’s earnings which are currently estimated to be $525 million annually.