Nelly Launching Apple Bottom Fragrance


Nelly is now added to the list of celebrities coming out with a body and skin care line.  The entrepreneur is launching a new fragrance and body care line through his company Apple Bottom. Nelly has partnered with Romane Fragrances to distribute the new incense called Apple Bottoms by Nelly. The fragrance is set to his stores nationwide this fall.  Apple Bottom has also expanded their line to include eye-wear, women’s denim, jewelry and handbags.

Via AllHipHop

Career Moves: Nelly Becomes Owner & Spokesperson Of ZizZazz Energy Drink

Nelly has been making headlines especially this week when it was announced that he would be the next “spokesmodel” for Sean John Underwear. Well that’s not all that’s on Nelly’s plate. The St.Louis star is looking to take another stab in the beverage business. While he’s still the co-owner of energy drink Pimp Juice, Nelly has inked a deal with another energy drink brand called ZizZazz. ZizZazz is an energy drink mix that has been growing rapidly making the company one of the fasting growing companies in the nation. It proceeds to take the market share of other competitors because of it’s unique factor. Instead of the typical energy drink in a can, ZizZazz is an energy drink mix that come in various flavors served from portable single serving straws.

Nelly, was chosen by the company to further expand the brand in new markets. The company felt that Nelly would be the perfect individual to attach to the product to, in hopes rapid growth will continue to develop from the endorsement. Nelly’s responsibilities as owner and spokesperson will require him to be involved in television commercials, radio advertising, and spokeperson duties at media appearances.

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Career Moves: Nelly Becomes “Spokesmodel” For Sean John Underwear

Nelly has been picked by Diddy to become the first “spokesmodel” to appear in upcoming ads for Sean John Underwear. Nelly will be promoting the Fall campaign of Sean John’s Underwear. The underwear line will consist of briefs, boxer briefs, boxers, undershirts, pajamas, and robes. Look out for the line to hit stores in September.

“I have known Nelly for many years and I really admire his work,” says Diddy. “To me, Nelly is the quintessential definition of the Sean John man.”

Hopefully if this is a success, it will most likely increase Sean John’s earnings which are currently estimated to be $525 million annually.