Master P is set to compete against cable network station BET. The Mogul is preparing to launch his own station titled Better Black Television (BBTV). P.Miller will use the African American-targeted channel to provide a wide range of programming including headline news, sitcoms, cartoons, reality-based shows, plus many more with an additional built at displaying â€œresponsible hip-hop music and videos.â€
P.Miller has already scouted and positioned a strong line-up of celebrities and political figures lined up for channel. He has already hinted that his son, Lil Romeo, will be added onto the network. Master P felt confident in his decision in launching the television network and he made a statement elaborating on his decision.
â€œI believe that there is a market in our community for a new diverse network that provides a new brand of superior programming that caters to all aspects of television,â€ he told Billboard. â€œFrom reality to original programming.â€
Production has already begun across the nation in California, New York, Louisiana and Florida. P is currently in the pursuit of buying local channel associates across the country.