LL Cool J’s clothing line with Sears is set to debut in stores Sept. 7. The new ad campaign which features his wife, and four kids will be on TV, online, and dedicated sections of in many of it’s stores. The print campaign will launch October in many publications such as Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe.
Pricing for the clothing line will be affordable with prices beginning at $24 for T-shirts, $50 for denim and $60 for outerwear.
A ton of celebrities came out this weekend to attend L.A. Reid’s Private BBQ up in the Hamptons. Celebrities such as newlywed couple Mariah Carey & Nick Cannon, Mary J Blige & Kendu Issacs, Ciara, LL Cool J, Benny Medina, Tyler Perry, Star Jones, and many more.
LL talks with Steph Lova of Power 105.1. In the interview LL talks about his time at Def Jam and how things have changed over at Def Jam and also speaks on his clothing line deal which could be worth 150 Million.
LL Cool J has been called on by Sears to release a clothing line exclusively for the department store. The new line will be called LL Cool J For Sears and will not be under the Todd Smith brand. The clothing line will consist of casual clothing for juniors,young men,and women. Pricing will be somewhere around $20-$50 bucks.