Diet Coke has tapped French designer Jean Paul Gaultier to sign on as the new creative director. The all-new limited edition Diet Coke bottle collection by Jean Paul Gaultier themed “Night & Day” is set to launch in nine European cities this month, with a third bottle arriving later this summer.
In celebration of the new partnership, Diet Coke and Gaultier have created a series of fun and creative short films titled “The Serial Designer,” in which Gaultier gives his fashion advice and makeovers a puppet. The films can be viewed at Diet Coke’s Facebook page.
Check out the campaign shot by Stephane Sednaoui and commercial below.
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TIME Magazine unveils its new list of the All-Time 100 Fashion Icons. On the list are a range of notable brands and designers, celebrities, models, editors, stylists and photographers. Just to name a few: Karl Lagerfeld, Jean Paul Gaultier, Tom Ford, Coco Chanel, Hermes, Anna Wintour, Naomi Campbell, Michael Jackson and Annie Leibovitz.
