Louis Vuitton is one of the top brands always in the lead when coming up with innovating ways to expand their brand. Their latest venture in Japan is the opening of the Louis Vuitton underground store which opens May 30th. The store is located in the Seibu department store in Ikebukuro and will only be open for a limited time.
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Louis Vuitton has canceled its plans for a flagship store in Tokyo’s Ginza shopping district due to the economic slow down. The store was originally planned for completion in 2010.Â According to a luxury study by Bain & Co., Japan’s luxury market, which is 12 percent of the global total, is already in a luxury goods recession and is expected to decline by 7 percent this year, vs. a 2 percent decline in 2007.