Beyonce is already in the works to launch a second fragrance titled Heat Rush. With industry sources predicting sales of $100 million from Heat, it was only right for the superstar to create a follow-up fragrance.
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Beyonce’s first fragrance “Heat” is expected to be a huge success when it hits department stores next year. Industry sources are already projecting the fragrance to generate $100 million at retail globally in its first year.
Knowles teamed up with Givaudane’s Claude Dir and Olivier Gillotin to create the superb scent. The name behind the fragrance comes from Beyonce’s past concert tours, where most of the performances had fire involved. Beyonce also noted that red and gold are one of her favorite colors; which both colors frame the bottle.
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