Rachel Roy has partnered up with vodka maker Grey Goose, for her to exclusively design a cocktail dress for the company’s spokesmodel for all Grey Goose sponsored events.
Roy’s creation is “derived from the classic heritage and discerning taste of the luxury vodka brand,” according to Grey Goose. Roy notes, “In keeping with this tradition, my design matches the timeless fluidity of the little black dress, with a hint of the iconic, signature blue to capture the effortless elegance of this occasion.”
Rachel Roy will also incorporate eco-friendly materials into her fashion line in upcoming seasons to come. Rachel will donate 100% of the proceeds to an organization in Africa called Orphan Aids Africa, which helps orphans in Ghana.