Louis Vuitton To Launch Fragrance

Louis Vuitton is set to enter the fragrance industry. According to reports, perfumer Jacques Cavallier-Belletrud has been tapped as the head for the fragrance and will begin working on it starting in January 2012. WWD has the scoop on what we can expect from the scent. “Vuitton has recently been investigating rare, almost-extinct flowers in France that could be used as elements of its fragrance venture.”

Cavalier-Belletrud is known for being the man behind popular scenes such as L’Eau d’Issey, Jean Paul Gaultier Classic, Dior Addict, Poeme by Lancôme, Stella by Stella McCartney and Cinema by Yves Saint Laurent, and many more.

Mercedes-Benz Announces Men’s Fragrance

Mercedes-Benz in partnership with INCC Group will soon be releasing its own fragrance for men. Announced today at the TFWA World Exhibition in Cannes, the fragrance has been composed by Oliver Cresp and is expected to be available at special retailers as early as the first quarter of 2012 as an eau de toilette, after shave, deodorant and shower and body gel.

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Jean Paul Gaultier To Be Honored By The Fragrance Foundation

Jean Paul Gaultier will be honored by the Fragrance Foundation with the prestigious 2011 FiFi Hall of Fame Award at the annual The FiFi Awards celebration on Wednesday May 25th in New York City. The Foundation’s Board of Directors have deemed Gaultier as one who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to his company’s success but to the fragrance industry as a whole.
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Rihanna To Design For Topshop?

Rihanna will not be developing a clothing line with Topshop. Speculation fueled after singer dined with Topshop owner Sir Philip Green last week in Barbados. According to WWD, industry sources claim “the dinner was ‘purely social,’ and that no fashion deal is in the works.”

Jimmy Choo To Launch Fragrance

Jimmy Choo is prepping to launch their first fragrance. The brand signed a 12-year licensing agreement with Inter Parfums, the company responsible for distributing fragrances for Burberry, Lanvin and Paul Smith. No word on what we can expect from the scent, but the debut fragrance is slated to preview at an exclusive press event next month.