Burberry Eyewear Spring / Summer 2012

Burberry presents its new eyewear collection for Spring / Summer 2012. Creative Director Christopher Bailey selected four talented British musicians: One Night Only, Life in Film, The DayDream Club and Marika Hackman to appear in the campaign which celebrates emerging British talent. As part of the campaign, the cast recorded four exclusive tracks with music videos set to be released throughout April 2012.
Continue reading Burberry Eyewear Spring / Summer 2012

Gucci To Launch Eco-Friendly Eyewear Collection

Gucci takes another step at going green by offering a new line of eco-friendly sunglasses. The Italian fashion house has worked with eyewear giant Safilo to develop an eyewear collection made from eco-sustainable materials. The collection will use materials such as an acetate that contains a much higher percentage of naturally occurring ingredients compared to traditional acetate and castor-oil seeds as an alternative to plastic.

Gucci and Safilo will introduce four eyewear styles in August. The sunglasses are expected to hit Gucci and select retail stores in October while prescription frames in late September.

Continue reading Gucci To Launch Eco-Friendly Eyewear Collection

Dolce & Gabbana Animalier Eyewear Ad Campaign

Naomi Campbell poses for the Dolce & Gabbana Animalier 2011 eyewear collection ad campaign shot by notable fashion photographers Mert & Marcus. The collection features three models: an aviator, sixties-inspired, and a rounded frame in an assortment of bright animal print colors.

Continue reading Dolce & Gabbana Animalier Eyewear Ad Campaign

Prada Customizable Sunglasses

For a limited time only, Prada is letting you personalize a pair of Prada sunglasses. Prada Private is the latest eyewear collection from the french fashion house. The sunglasses comes in three colorways: black, white and tortoiseshell and come with removable arms that allows the customer to add two characters or symbols. The Prada Private ‘Made in Prada’ frames are available at Sunglass Hut and Prada boutiques from now until December 24th. Check the video below.
Continue reading Prada Customizable Sunglasses