Diet Coke By Jean Paul Gaultier


Diet Coke has tapped French designer Jean Paul Gaultier to sign on as the new creative director. The all-new limited edition Diet Coke bottle collection by Jean Paul Gaultier themed “Night & Day” is set to launch in nine European cities this month, with a third bottle arriving later this summer.

In celebration of the new partnership, Diet Coke and Gaultier have created a series of fun and creative short films titled “The Serial Designer,” in which Gaultier gives his fashion advice and makeovers a puppet. The films can be viewed at Diet Coke’s Facebook page.

Check out the campaign shot by Stephane Sednaoui and commercial below.
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Behind The Scenes: Karl Lagerfeld x Diet Coke 2011 Campaign

Check out some behind the scenes footage of fashion-pioneer Karl Lagerfeld campaign for his second collection of special edition Diet Coke bottles. The 2011 campaign features models Coco Rocha, Jeneil Williams and Heidi Mount. Watch as Lagerfeld speaks on his inspiration and collaboration with Diet Coke.