Chanel Première

Chanel’s latest watch collection titled “Première” seems to be catching the eye of some. The small diamond-studded watches come in either white or black and are available now for around five to six grand.

Chanel’s latest watch Collection is an inspiration in itself as it incorporates much of Chanel’s history into the design. It has a saga to tell through every part of the bracelet that relates to each ingredient of its history. The bottle of Chanel’s iconic No 5 perfume inspires the shape of the case. The perfume in turn, was inspired by Place Vendome where Chanel’s flagship Paris store is located. The Bracelet of the Premiere incorporates the ceramic of the J12 collection. The watch made of white gold is available in a diamond-encrusted version. One could have nothing, but awe & admiration for this divine masterpiece.

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Check out the collection at Chanel.com

Designer Tags: Chanel iPhone Application

Chanel has teamed up with iPhone developers to create a new CHANEL iPhone application. The mobile application puts some very cool exclusive Chanel content at your fingertips. It’s loaded with photography of their Fall-Winter Couture and other useful features.

Tapping on  Chanel News gives you an up-to-date RSS news feed of various news stories. And just in case browsing through these goodies warrants a quick trip to the Chanel store, a store locator allows you to search for store by city and to map the location or call the store.

The application is now available for Free through the Apple App Store.

CHANEL Opens Up On Robertston Blvd

CHANEL will be unveiling a new store concept this Friday for the grand opening of the CHANEL store on the trendy Roberston Blvd in Los Angeles. The two-story 5,400-square-foot store will be focused toward the younger crowd and won’t carry as much selection of products like the full range of CHANEL merchandise found in the Rodeo Drive store.

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