Cash Money Records & Universal Motown have launched a mobile subscription service that will give fans exclusive content feature label artists like Lil Wayne, Hot Boys, and Birdman. At a small fee of $9.99 per month subscribersÂ will receive ringtones, video clips, text alerts, and contest opportunities.
“But this is Cash Money. It’s a small boutique group of artists with a very similar fan base,” according to Kameo Carlson, senior vice president of digital business development for Universal Motown Republic Group (UMRG). “There’s a core group of consumers that associate with the specific Cash Money brand.” That core group helped make Wayne’s “Lollipop” one of the first platinum-selling ringtones in the United States earlier this year.