Russell Simmons Launches American Classics For Walmart


Russell Simmons has teamed up with Walmart to market to create a new men’s line called American Classics which will be exclusively sold at Walmart. According to the press release, American Classics will be featured in over 10% of Walmart stores which is about 350 stores and is also available for purchase on the official Walmart website as well. The direction of the line is similar to Russell’s Argyle Culture brand but at a much more affordable price. Simmons’ American Classics line will be priced between $9.99 and $29, with about 80% of the clothes at $15 or less and is aimed at 25-to-50-year-old men.