Diet Coke By Jean Paul Gaultier

by Upscale Swagger on April 15, 2012


Diet Coke has tapped French designer Jean Paul Gaultier to sign on as the new creative director. The all-new limited edition Diet Coke bottle collection by Jean Paul Gaultier themed “Night & Day” is set to launch in nine European cities this month, with a third bottle arriving later this summer.

In celebration of the new partnership, Diet Coke and Gaultier have created a series of fun and creative short films titled “The Serial Designer,” in which Gaultier gives his fashion advice and makeovers a puppet. The films can be viewed at Diet Coke’s Facebook page.

Check out the campaign shot by Stephane Sednaoui and commercial below.
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Video: Bugatti Veyron 16.4 Grand Sport Vitesse

by Upscale Swagger on April 15, 2012

Bugatti releases a new video for the Bugatti Veyron 16.4 Grand Sport Vitesse. Equipped with 8-liter, 16 cylinder engine that outputs 1,200 horsepower, the Bugatti Veyron 16.4 Grand Sport Vitesse is the most powerful and fastest Bugatti to date. This thing is a beast reaching 0-100 mph in just 2.6 seconds with a max speed of 410 mph. Check out the video under the jump.
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Ferrari 458 Italia China 20th Anniversary Edition

by Upscale Swagger on April 11, 2012

It was 20 years ago when Ferrari first entered the Chinese market. To commemorate the special occasion, Ferrari has created a special-edition 458 Italia dedicated exclusively to China. Ferrari will showcase 20 of the limited edition 458 at the Ferrari Exhibition at the Shanghai Expo Park’s Italian Center.

The limited edition 458 Italia sports an exclusive new color called Marco Polo Red. The image of the golden dragon on the front bonnet complements the look of the car’s design in admiration to the Chinese culture. Ferrari has also added a gold finish to the rims and aeroelastic winglets.
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Karl Lagerfeld To Design VIP Helicopters

by Upscale Swagger on April 8, 2012

Karl Lagerfeld is putting his midas touch to helicopters now. Lagerfeld has signed on with Italian company AgustaWestland to bring his sense of style to the exterior and interior of a limited edition line of VIP helicopters.

Women’s Wear Daily reports, “The Anglo-Italian company, controlled by Italy’s Finmeccanica, is to initially focus on its AW139 twin-turbine helicopter, though the partnership may be extended to other commercial models. AgustaWestland said Lagerfeld’s “creativity and sophisticated style” would allow it to “introduce a new, limited edition, customized solution” for its growing customer base.”

Burberry Eyewear Spring / Summer 2012

by Upscale Swagger on April 8, 2012

Burberry presents its new eyewear collection for Spring / Summer 2012. Creative Director Christopher Bailey selected four talented British musicians: One Night Only, Life in Film, The DayDream Club and Marika Hackman to appear in the campaign which celebrates emerging British talent. As part of the campaign, the cast recorded four exclusive tracks with music videos set to be released throughout April 2012.
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