Louis Vuitton is set to enter the fragrance industry. According to reports, perfumer Jacques Cavallier-Belletrud has been tapped as the head for the fragrance and will begin working on it starting in January 2012. WWD has the scoop on what we can expect from the scent. “Vuitton has recently been investigating rare, almost-extinct flowers in France that could be used as elements of its fragrance venture.”
Cavalier-Belletrud is known for being the man behind popular scenes such as L’Eau d’Issey, Jean Paul Gaultier Classic, Dior Addict, Poeme by Lancôme, Stella by Stella McCartney and Cinema by Yves Saint Laurent, and many more.