Aston Martin releases a movie series designed to showcase the four-door Rapide. The company will utilize Facebook, Twitter and YouTube to reach its consumer base. The film follows a group of agents as they attempt to deliver a precious object to a mystery figure. Swizz Beatz who also assisted in the design of the Rapide is featured in the viral.
Film Director, Donnie Masters stated:
We wanted to deliver a subtle but clever piece of branded entertainment; something that mirrors the thrill of the drive. It’s an action-packed Aston Martin story in three parts, designed to entertain the audience. We’re not hard selling, we’re showcasing after all, it is the thinking man’s performance car.