Sean John plans to begin retailing in Europe as early as fall 2011. The clothing line would likely aim for a market in Europe that is similar to its prime U.S. niche, 25- to 28-year-old men, with price points depending on licensing and retail partners. According to WWD, Sean Combs and his team arrived with a selection of men’s and women’s looks, along with accessories, which they showed at a light-filled suite at the Sanderson Hotel to give potential partners a taste of the brand.
Combs said the European buyers who had seen the collection were surprised. Almost anyone who has come here today was like, ˜I thought the product would have logos on it, I thought it would be baggy, when actually it’s timeless fashion, it has a little aspiration and it’s very clean it’s great product, he said.
Sean John is worth half a billion dollars, in this clip Diddy speaks with CNN to discuss the success of his fashion line.