Fashion designer Marc Jacobs is set to release a new men’s fragrance collection called Bang. The fragrance is his second men’s scent in almost a decade, since he introduced Marc Jacobs for Men. The campaign for the new fragrance features a provocative picture of Jacobs laying on a bed of shiny Mylar background covered only by the Bang fragrance bottle. To celebrate, he threw a big party in London at Harvey Nichols where celebs like Mischa Barton, Diana Vickers and Pixi Lott showed up.
Bang is described as Peppery Woody Spicy and Full of Power. “Bang takes off with an explosion of its signature threesome of Black, Pink and White peppercorns — The remarkable mix is high refined with an intriguing masculine elegance.”
Pricing for the new Bang fragrance starts at $55 for a 1.7 oz and $75 for a 3.4 oz Eau de Toilette Spray. The fragrance is available in a After shave balm, Hair & Body wash and Deodorant stick. Bang is set to be released on July 30, 2010.