Diddy x Sean John New Macy’s Deal

It’s a good day for Diddy. The Hip-Hop pioneer’s fashion brand Sean John signed a transformative deal with Macy’s. Sean John sportswear will now be exclusively sold in only Macy’s stores and on the website, as well as the Sean John flagship on Fifth Ave in New York and eight other SJ outlets. The first product will begin hitting 400 Macy’s stores in October, and over time Macy’s executives believe distribution will reach 850 stores.

“We started a relationship with Macy’s 11 years ago. They truly supported us from Day One and now we are taking our relationship to the next level,” said Sean “Diddy” Combs.

Terry Lundgren, chairman, president and chief executive officer of Macy’s, added, “This is something we take very seriously. We are committed to making this the most successful launch we’ve had. We know this brand and we’ve seen the evolution of the product. It’s really elevated to a whole new level and that’s what has us excited about this opportunity.”

Check out the Sean John Spring / Summer 2010 Ad Campaign here.


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