Eva Longoria Parker To Launch Her Signature Fragrance

by Upscale Swagger on December 23, 2009

Desperate Housewives star Eva Longoria Parker is set to debut her own signature fragrance called Eva by Eva Longoria. Eva and with the help of Falic Fashion Group will launch the fragrance in the U.S. in April 2010. Eva took part in the creation portion of the scent which was composed by Takasago.

The scent is made up of notes of citrus, neroli, bergamot tea, a heart of sheer jasmine, muguet, violet and freesia and a drydown of skin musk, amber and sandalwood. A 1.7-oz. version will retail for $45 and a 3.4-oz. version for $58 which will be sold at department stores such as Macy’s, Dillard’s and Bon-Ton. Industry sources estimate the scent could generate $15+ million in its first year.

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