Justin Timberlake is expanding his empire by building a new Tequila beverage. According to People, Timberlake has been apart of the development for more than two years. The Tequila will be called 901 and will hit shelves in early May in New York, Los Angeles, Las Vegas and St. Louis.
Here’s how 901 got its name from, “901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown,” says the singer’s spokesperson, referring to the area code for Memphis, where Timberlake grew up.