Gucci’s New Fragrance “Flora” For Women

by Upscale Swagger on December 10, 2008


Gucci has got something in store for women coming soon. Flora is the next fragrance by Gucci for women. The name comes from their “iconic” floral print Flora which was first revealed on a Gucci scarf back in in 1966 for the royal Princess Grace. Flora is shifted toward the younger crowd than Gucci’s latest scent, Gucci by Gucci.

According to Frida Giannini, Gucci’s creative director,“Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister.”

Gucci’s Flora Fragrance will be heading to stores in April and will be available in 30, 50 and 75 ml Eau de Toilette and in matching body products.

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