Events: Diddy Celebrates 10 Years Of Sean John

by Upscale Swagger on October 13, 2008

It’s been a really big year for Diddy, he’s accomplished so much these past couple of months. The Entrepreneur that excels in building brands recently got to sit back in enjoyment of the fortunate years of his own brand Sean John, as it celebrated it’s 10th Anniversary.

The event consisted of a series of fashion shows and was held in the parking lot of Lenox Mall in Atlanta. Check out what really went down courtesy of Rahiem Shabazz.

The celebratory event included a runway show of more than 40 different looks of his latest in men’s sportswear, boy’s apparel and outerwear for women.

P.Diddy entered the mall parking lot under heavy security. Although, no interviews were being granted several eager fans were allowed to get autographed pictures after purchasing an item for $50 or more. (** Note ** Great Marketing).

One journalist turn fanatic Diddy fan even purchased $250 worth of items to get up close with Diddy and we got pictures. But, we here at Rasha will not put him/her on blast. I’m just saying, can someone spend $250 for my autograph?

-Via  Rahiem Shabazz

Image Credit: Rahiem Shabazz

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  • melissa tarver

    I LIVE IN ATLANTA AND WENT TO THE FASHION SHOW AT MACY’S LENOX. IT WAS NICE. BUT I I DON’T HAVE A LOT OF ADMIRATION FOR DIDDY AFTER I HEAR HIS STAFF DISMISSED A LITTLE MIXED BOY BECAUSE HE WAS NOT “BLACK ENOUGH” TO BE FEATURED IN THE SHOW. THE KID WHO IS PART BLACK AND EITHER CHINESE OR JAPANESE IS A PROFESSIONAL MODEL IN ATLANTA. I HEARD ON THE RADIO FROM HIS MOM THAT HE WAS DEVASTATED THAT ALL THE OTHER KIDS GOT PICKED. SHE WAS PISSED TO SAY THE LEAST BECAUSE HE IS ALWAYS TOO THIS OR THAT OR TOO EXOTIC FOR THE WHITES. NOW HIS OWN BLACK RACE DROPPED HIM FOR THE SAME REASON. SHE WAS ON SOME TALK SHOW. ANYWAY I GUESS IT IS BECOMING KNOWN THAT HIS STAFF ONLY HIRES BROWN SKINNED MODELS AND ONE OR TWO WHITE OR NON WHITE. HE IS DEFINATELY ABOUT KEEPING IT REAALL BLACK! I GUESS I WON’T BE BUYING ANY SEAN JOHN CAUSE I AM MIXED TOO. SORRY SEAN.

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