New Armani Flagship Opens Up In Milan

Armani opens a new flagship store today in Milan. According to DNR, the boutique is the largest Giorgio Armani store in the world. Located near the historical 16-century Palazzo Taverna, the store sits on a 21,600 square feet lot and has three floors.

“It had become a must for us to be on this street, with a store that is functional and where the product stands out,” said the designer. Armani himself designed the new concept store, elements of which may be extended to the new Madison Avenue megastore planned for New York. “Stores need to be rational—they must work,” he added. “Sure, there are stores that make the cover of architectural magazines, but then must be changed to be more operative.” 


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