Last week, at the Diddy Brings Magic To New York event, a group of 500 retailers, editors, and Sean John licensees and employees crowded into the company’s headquarters in New York to celebrate the brand’s 10 year in business. The brand also took the time out to showcase its spring 2009 line to buyers. They also wanted to pointed the newest member of the Sean John family, Dawn Robertson, the newly appointed President of Sean John.
Although Sean John has been in the fashion industry for 10 years, the company still aims their focus toward the future and new goals such as evolving the brand into new demographics, adding new product categories and opening additional retail stores.
The founder and CEO Sean â€œDiddyâ€ Combs did allow himself some time to savor the milestone. He made a statement about the current success of the brand.
â€œThis is a huge accomplishment. We started with a hat and some T-shirts,â€ he recalled. â€œWhen I started this company, I had no idea how big it would become. My dream is to become a global lifestyle brand, and in 10 years we are well on our way to achieving that.â€