LL Cool J’s clothing line with Sears is set to debut in stores Sept. 7. The new ad campaign which features his wife, and four kids will be on TV, online, and dedicated sections of in many of it’s stores. The print campaign will launch October in many publications such as Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe.
Pricing for the clothing line will be affordable with prices beginning at $24 for T-shirts, $50 for denim and $60 for outerwear.
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