Rocawear, the urban street-wear brand is going to be on their hustle for these upcoming weeks. Rocawear is looking to stay in Las Vegas three days before the MAGIC event begins. In efforts to showcase their upcoming ’09 spring line. 300 Lucky buyers will get the invitation at the Ritz Carlton hotel at Lake Las Vegas from August 21st to the 23rd.
The MAGIC Convention is an essential way for the brand  to communicate to the retailers . An invitation is to MAGIC gives you all-access to a showcase of all types of brands. Jameel Spencer, Rocawear’s chief marketing officer said “It’s a perfect blend of work and fun, and will give us an opportunity to communicate the essence of our brand.â€