Burberry is looking to spend some extra attention on their upcoming Prorsum pre-spring collection. It will be the first time the creative director has done so for a men’sÂ pre-collectionÂ and showed it to the press. Burberry’s Creative Director Christopher Bailey said in a statement, â€œMenâ€™s has been a huge focus this year, globally. Itâ€™s almost a relaunch,â€ in reference to the high fashion of Burberry Prorsum. Bailey also made it known that things should run smoothly for the Prorsum line.
â€œWeâ€™ve figured out all of our manufacturing. Iâ€™m confident we have the right make and craftsmanship now, which is so important in menâ€™s wear, and weâ€™ve figured out the distribution and cleaned up all the past licenses. Our new ad campaign for fall has a big menâ€™s emphasis as well,â€