Usher and Sony Ericsson have teamed up together for a one year partnership. The singer will be releasing his own version of the Sony Ericsson Walkman phone, also known as the W580i. The people who purchase the phone will receive exclusive VIP content only available via the phone.
The phone has already made it’s first cameo in Usher’s video for Love In This Club the phone he uses to text his love interest. User’s will get a special perk for having this phone, they will be able to enter contests with prizes of show tickets, and vote for the artists and band members who will join Usher on stage for his North American tour in Fall 2008.