Porsche Design Group, will release their first fragrance called “The Essence” for Men that will debut this fall. The Essence, was developed jointly by the Porsche SE subsidiary and Groupe Clarins’ Parfums Azzaro.
While creating the fragrance, Azzaro executives envisioned an urban, cultured, intelligent, sporty, sensual man in the 25-50 age range as the user . The fragrance will debut in early October and will be introduced in selective distribution, plus Porsche Design sales points and travel-retail locations in Europe, the Middle East and North America. In the United States, the scent will be launched in Bloomingdale’s during the first week of October, then in Neiman Marcus and Nordstrom during the first week of November. The second phase, starting in early 2009, will include Latin America, Asia and Africa.
1.7-oz. eau de toilette spray for $54
2.7-oz. eau de toilette spray for $70
6.7-oz. hair and body shampoo for $28
2.5-oz. stick deodorant for $20
A 2.7-oz. “luxury” eau de toilette spray (in black glass, as compared to the blue glass in the rest of the collection) for $80[Scheduled to release in November.]